Layer 01
Vocabulary & Diction
The words a creator chooses reveal everything. Reading level, jargon density, slang frequency, signature phrases, and the ratio of formal to casual language.
Example: A tech reviewer might use 40% industry jargon, write at a 10th-grade level, and have 3 signature catchphrases per video.
Layer 02
Sentence Architecture
How sentences are built matters as much as what they say. Average length, complexity distribution, fragment frequency, question density, and structural rhythm patterns.
Example: Short. Punchy. Direct. This creator uses 8-word average sentences with 30% fragments.
Layer 03
Rhetorical Patterns
The persuasion toolkit. How does this creator argue? Through data? Analogies? Emotional appeals? Socratic questioning? What devices do they repeat?
Example: Heavy analogy user (2.3 per segment), builds arguments inductively, uses callback humor as reinforcement.
Layer 04
Emotional Signature
Every creator has an emotional baseline and a characteristic range. Humor type, intensity ceiling, vulnerability patterns, anger triggers, and optimism levels.
Example: Baseline: calm analytical. Peaks: righteous anger at injustice. Never: self-deprecating humor.
Layer 05
Topic & Domain Map
What does this creator talk about? Primary domains, secondary interests, forbidden territories, and the cross-domain connections that make their perspective unique.
Example: Primary: finance (60%). Secondary: philosophy (25%). Crossover: applies Stoic principles to investment.
Layer 06
Ideological Markers
Values, beliefs, and worldview indicators. Political leanings, cultural attitudes, philosophical frameworks. Each marker scored with explicit confidence bands.
Example: Pro-free-market (0.8), skeptical of big tech (0.9), environmentally conscious (0.6 — speculative).
Layer 07
Audience Model
Who does this creator think they are talking to? Assumed knowledge level, in-group references, community inside jokes, and the parasocial relationship style.
Example: Assumes graduate-level knowledge, uses 5+ in-group references per video, treats audience as peers.
Layer 08
Content Structure
The architecture of individual pieces. Opening hook style, segment count, pacing rhythm, transition patterns, callback frequency, and signature closing moves.
Example: Cold open (provocative question), 4 segments, medium pacing, always closes with a moral challenge.
Layer 09
Visual & Format Language
How content looks. Thumbnail patterns, text overlay style, color palette preferences, aspect ratio choices, and platform-specific visual adaptations.
Example: Minimalist thumbnails, no face, serif typography, muted earth tones, 16:9 primary format.
Layer 10
Platform Behavior
How the creator operates on each platform. Posting frequency, engagement style, cross-promotion patterns, community management approach, and growth tactics.
Example: 2x/week long-form, daily stories, responds to top 10 comments, clips to Shorts/TikTok within 48h.